YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.
Rather than trying to dip into every traffic source in YouTube analytics, I’ll be focusing on ranking videos in YouTube search and sprinkle a few tips to “double dip” your video rankings in Google search.
So yes, keywords matter from both on-page and “in-video” perspectives. Matching search intent is critical.
But the key ingredient to effective video SEO is high engagement.
They want you to keep viewers on their platform for as long as possible (even if it’s not on your own videos).
That’s because more video views = more ads shown = more money in the bank for Alphabet Inc.
Most importantly, they want you to drive engagement to your videos and they’ll reward you with visibility.
Most engagement metrics can be measured in YouTube analytics as likes/dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks, and the list goes on.
Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
Steps how we promote :
Tell them what’s in it for them – Immediately after your brief intro, you need to explain 2 things: WHY they should watch AND how long the video is going to run (most people don’t like open-ended commitments).
Give them the value – The third step is where you actually deliver whatever information you promised in your title. YouTube videos are great places to explain concepts.
Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”
Advise them – Offer some advice based on the information you just gave the viewer. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.
Call to Action (CTA) – You didn’t produce this video just because you had some extra time to kill, did you? Of course not. That’s why you need to memorize this mantra: READ, LEAD, or BUY.
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