YouTube Marketing

Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.

 

Steps how we promote :

 

Tell them what’s in it for them – Immediately after your brief intro, you need to explain 2 things: WHY they should watch AND how long the video is going to run (most people don’t like open-ended commitments).

Give them the value – The third step is where you actually deliver whatever information you promised in your title. YouTube videos are great places to explain concepts.

So if your video is titled, “What Is Facebook Timeline?” this is the part where you’d explain all the key ins and outs of Facebook’s latest overhaul.

Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. You may say something like, “Today we learned what Facebook Timeline is and how it works.”

Advise them
 – Offer some advice based on the information you just gave the viewer. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.

Call to Action (CTA)
 – You didn’t produce this video just because you had some extra time to kill, did you? Of course not. That’s why you need to memorize this mantra: READ, LEAD, or BUY.

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